By: Amber Romriell
I had the opportunity to put all my skills to the test with this last project. I’m talking about what I’ve learned the last few months about various Adobe editing software. Sure learning how to use one program effectively is hard and has many uses. But learning many different programs and using them all together is another level.
What I made:
Treat these as slides to a presentation talking about a new addition to a specific advertisement campaign. It is analyzing the differences and similarities between the old and new advertisements.
With as many slides as there are, it’s easy to see all the specific points to the ads. The explanations are short and easy to read, and the two ads are separated by transitions.
Who is this for?
The original advertisement didn’t have a clearly stated audience, but I assume that they are targeting people anywhere between the ages of 20 and 50. These ads are focused in the kitchen and how hard it is to do anything in the kitchen without light. So these ads are focused toward people in small families that need to be prepared for blackouts.
Why does it look like that?
I wanted the slides to look like they belong to the product the advertisements are selling, batteries. So I took the colors for the background and accent straight from the batteries in the pictures. The orange is muted enough to not be obnoxious and bright enough to stand out against the gray background.
I chose a font that was as close to the font in the ads as I could find. Just to be clear, not the font of the word on the battery, but the little saying next to it.
This was a good experience for me. All the projects I’ve done and completed have helped me become a more well-rounded person with my skills. I’ve already started using what I’ve learned in other person projects. I think I’ll take these lessons to heart and really do everything I can to take advantage of them.